They seem like they don't have a single spare moment to plan their next one or two steps, and most decisions are made and implemented in a big hurry, but then they go ahead and say that they actually do have the time to offer extra customer care to those who wish to transfer their pre-order queue positions and manually verify it, even though not only are they not forced to do this, not only do people not expect this from them, many are actually against it. I see their point, but it's not a good one, and they really should be rather dealing with one of the dozens of issues they have on their hands instead of dicking around with this sort of petty shit.
I'm not shouting scam here, to me they just seem.. well, lacking a better word, dense. That, or once again, really bad at PR, saying one thing and doing another, I actually hope this is the case.
How many of the first few hundred orders are employees, friends or family of KnC? My guess is most of them. Are any of them prevented from selling their spot in the queue? Doesn't sound like it. Where will those funds raised end up?
If I had to make a guess at the substance of KnC based on their recent behaviour, I'd say it appears they don't have the funds to carry out what they are proposing, even with the income they expect to raise from Mars sales. This looks like a clumsy (and deceitful) attempt to raise some extra cash before some large NRE costs become due.
I can't prove it of course, but having to choose whether to invest in this lot on the basis of incomplete but worrying information I'm voting with my chequebook and staying out.