Hmm. I'm a public relations officer, and I personally believe that it's not a great idea. While it will attract more people into the community, it will also attract more negative views and attacks on the reputation of Bitcoin.
The technology of Bitcoin is not something someone can fully understand in a day or two. Questions will always rise like who is handling bitcoin, what if there's a problem who will take charge? And without proper explanation or guidance, a person can be lead to believe that Bitcoin can be of no good.
There are too many skeptics in the world, and 2 minutes isn't enough to persuade people to like Bitcoin.
But that's just me, I'm free to be enlightened with opposing views