I could say that they are all aware about what Bitcoin is, since there have already been a lot of individuals made millionaire because of BTC. However, it's not really safe to say that they're investing in it.
These people have talents for analytics and economics. They can read and understand the flow of money and investments more efficiently than others. Not unless they can assure the long-term lock of their investment, then I don't think they'd invest in it.
These people want guarantees and assurances. Bitcoin's current volatility doesn't really offer that