I think that so far the developers have not said anything about this and everything will be known after the end of the ICO campaign.
I hope that there will be an extensive marketing campaign to get information about the product around the world!
And the meaning? If it works it will only be in some countries.
If the world knows about such a service, that it is easy and easy to find a partner, then in those countries in which this platform will operate, there will be a large influx of tourists.