is there a rebranding coming like in $NEO was?
Almost. Name will stay the same but rest will be rebranded (this week). Many more things also coming up (e.g. blockchain documentary which we will be part of, animation promo video with an American PR company etc.)
Why not also change the name? That seems like the best way to draw visibility to your project. If you are changing everything else why stay with the same name? Lomocoin is not a great name in my opinion, despite how good the project is, branding means a lot.