The Soma network could be very interesting for so many people. For exemple for the Independants who wanna sell their own articles directly to the customers ( a point which is quite difficult for people in some part of the world ). This kind of sellers will have the possibility to be paid even if they don't have a bank account. Here we can see why the partnership with Utrust could be very useful to Soma.
For me the marketplace is the most important and not the social part which i dont see the reason why i would use it. I believe some people cant leave without social platforms and this will be perfect for them.
But the most thing fall and stands with the social part, if you use it or not.