There, the article even says that UTRUST is superior to Paypal. It's probably premature to say so.
Imho. UTRUST is definitely superior to Paypal because it has great features that Paypal doesnt have.
Exactly if utrust delivers what they are promising then it will surely be superior than the Paypal.
After a successful implementation of UTRUST features, then I think that the greatest challenge is marketing the project itself in order to gain a wider user base.
You are right here. As good as UTrust maybe become, as long as the advertisement isn't enough it will not get a base outsite of the crypto world, and that would be not enough to be in competition with Paypal.