A couple of days ago, the pre-ICO stage of our project has completed. During the pre-ICO we raised around 13 ethers and 1.25 bitcoins totally amounting to slightly over 10 000 dollars. It is considerably less than 100 thousand dollars we expected to have.
The situation is sobering but not critical: we are negotiating with investors to raise the required sum in a traditional way.

The funds we raised together with our savings will be enough to:
1. Pay for the development infrastructure.
2. Search for and conclude contacts with our first partners.
3. Develop a solution for partners with the help of the current team (who work for the sake of the idea).
4. Free/almost free marketing: bounty, roadshow, social media accounts.

With more significant investments we can afford:
1. Marketing costs (listings, retargeting, native ads, banners).
2. Team enlargement.