I think that you have to broaden your whitepaper before going to some big exchange. Right now it's to vague - people who like to know what they are buying wouldn't be impressed.
I think you are absolutely right about you first point. I believe that this is something Dev is aware of and has plans to broaden. The present phase is primarily free airdrop
(NO ICO) and awareness. I think it is also fair to be careful when you have these 'copy cat' deceitful project around ready to copy genuine projects like GENESIS.