I really love and value this forum, good and the bad. I've been a lurker for a while but now feel empowered to move forward with my new project which I will eventually openly discuss on here.

When releasing a new project based coin, what advice would you give a start up before their ICO or coin release? I know a lot is obvious and some can even be found in the search bar in this forum but I'm never to proud to ask, and would love to hear about your favorite coins biggest failures upon release.

My idea isn't original but it will be implemented better and reworked with hopes of becoming the leader in said industry.

The project will be related to the sharing economy, room and lodging, with our own coin. The coin will have a use other than being just a pump and dump, which is where I believe we will stand out.

We will be rolling out our website sometime before the end of the year with the ICO to follow.

Where do ICO's go wrong in your opinion?