Ask yourself questions like "do we really need a coin for this? What use does the coin serve?"
I've seen so many "ICOs" that don't have reasons. There's just hundreds upon hundreds of people trying to make money that make a coin from a cookie cutter script and then try to start some sort of kickstarter for their yacht. Please don't release another useless coin into the environment.
Yes I totally agree, I'm more interested in interconnecting my project with the blockchain. I myself am tired of using and losing money on useless coins. Which is why after years of thinking about jumping in I finally feel confident that I have found a use for said coin and feel comfortable releasing it