Most users just think it as another hard fork and they would get free air drop and get some coins free.But people who have some knowledge about bitcoin expect no2x to succeed as they find no problems in the existing bitcoin.So,they think that there is no need of segwit 2x activation.
Indeed, I think the experience of Bitcoin Cash has given people unrealistic expectations for this fork. Many think it's just a free airdrop of a new altcoin. They don't seem to realize that if companies like Coinbase, Blockchain.info and Xapo follow the 2X chain and refer to it as "Bitcoin" that they will be migrating to a new network -- and bringing all their customers with them.
For example, Blockchain.info is one of the most widely used wallets in the ecosystem. Someone using this wallet to accept transactions will accept B2X as valid payment, even though they may have thought they were receiving BTC. When they go to pay someone in BTC, all they will have is B2X. This could lead to major confusion, network disruption, and financial losses for users. I wish Segwit2x were just an airdrop, but really, it's much more dangerous.