Great to see well-established company willing to undertake the ICO.
That is the clear signal: the day when 20% of world businesses will use this (better regulated than now) style of raising the capital, is quite close.
Thank you for your comment M-thepry. Completely and absolutely agree!

Systems of trust don't work! They exist with huge overhead cost of surveillance, regulation and oversight and when this all fails, as it always does, the huge cost of prosecution. Introducing a trustless system where the math provides immutable trust and transparency. This technology (BlockChain) and speciations of it (ie Ethereum) are changing the operations landscape for all business, and if not now, will be!