What type of merchants would use PROOF? For example, why would someone from ebay or Amazon use proof, or are you thinking of something larger scale?
Proof tokens are just a way this project liquidates the value of its existing platform & tools.
The innovation is in its platforms ability to allow everyone to utilize the Blockchain technology relatively easily.
The potentials are endless. Contracts, invoices, health records, properties, lands, IP, and the list goes on.... small and medium sized banks, ecommerce shop owners, lawyers, real estate agents can all leverage Proof Suites existing platform to easily upload, record, and tokenize everything on the blockchain.
So, will a company be able to sell shares in their company with the Proof platform as well?