Sadly, this is ICO reality and it will never end until ICOs are (sadly) regulated.
What people don't realize that any computer course student who can make a website, and with a lot of free time, can already scam people with a fake ICO and make millions of dollars. It really is tempting as an easy way out. But just remember, no good will ever come of it.
Always do your own research and due diligence and never take trading advice from ppl that you barely know.
If it smells rotten it is probably rotten so why are ppl jumping on the bandwagon of all those e and i versions or big hedgefund supported ICO's like Tezos and Salt.
There are some good coins available which are truly committed to the product delivery, have a solid RM and WP and that don't overpromise but overdeliver. Change visor from day trading to long term investor in raw diamonds and set yourself up for nice profits in the long haul