What type of merchants would use PROOF? For example, why would someone from eBay or Amazon use proof, or are you thinking of something larger scale?
That's a good question. Amazon has stated that they will start accepting Bitcoin in the future, but BTC is too volatile for a lot of people's comfort. This is what I think is hindering massive adoption. Now with Proof's crypto-fiat market activity and awareness is key to the success of their AMP. They will use crypto-fiat to drive more interest in decentralized markets. They are partnering with companies for adoption from substantial crypto hedge funds like TaaS. I have been reading their whitepaper. lol.
http://www.proofsuite.com/tokensale/Sounds great in theory, as a token would be more stable in value, but then PROOF will still have to compete with Amazon and ebay that has more mileage and can immediately just use fiat. What is the incentive to holding tokens unless the tokens can somehow rise in value?
That said, I can see PROOF working in countries with unstable currencies like in Venezuela, but idk if that is the target you are going for.