Definitely do your own research. Nobody has your best interests in mind than YOU.
One article that I've found helpful in evaluating ICOs is this:
https://www.coindesk.com/moon-bust-questions-ask-evaluating-icos/

Also, I tend to stick with industries that I'm passionate and knowledgeable about. That really helps in spotting the scams from the quality projects.
As an avid gamer, I tend to focus on various projects in that space.
Here are a couple of examples:

www.MindSports.IO
www.waxtoken.com
www.playkey.io