i don't know if this has been mentioned before, but if they want to encourage the average person to use etn there needs to be an easy way to exchange. there probably won't be a way to exchange fiat and etn, but atleast btc and/or eth so they can use other means to get fiat and/or make purchases. something like shapeshift would be ideal for the smartphone users. maybe they can get it listed there or have it built into the wallet. having that simplicity in exchanging would really help etn grow in value and users.