I was reading this article
https://medium.com/@cointrackr/utrust-8e814a2dbedbHere is some of the most intresting parts:
UTRUST also plans on being a crypto-to-fiat gateway. Through the platform users will be able to transfer crypto into their UTRUST wallets in any of the supported currencies to convert it to fiat before withdrawing into their local bank accounts. While this may not sound like a big deal, it is indeed a major factor in the evaluation since this will be among the first companies regulated in Switzerland that is allowed to do just that, making it future proof and very valuable. Swiss banks support both, SWIFT and SEPA, which means bank transfers should be available worldwide.
UTRUST charges a fee of 1% on every payment. Up to 20% of this fee (so up to 0.2% of every payment made with non-UTRUST tokens) is being used to buy back tokens from partnering exchanges at market-rate and send them to an address that nobody owns, making them virtually untouchable, even for UTRUST.
There are also a lot of info in general about the team and the project, matters that were openly discussed in here too.