Yes, you are right! I think the project is rather cool. One who had to deal with international trade as a small company knows that all benefit of offering a competitive price to your foreign customers is killed by the complexity and cost of the banking processing fees which are absolutely insane, legal expense, etc. + overall complexity. All together with the potential risk of delivery delay, payment being stuck etc. it makes the global b2b trade unaccessible for mini and micro and small and some medium businesses - Freedom of trading for every size enterprise sounds great!  and smart-contract + blockchain p2p processing of the operation will obviously work perfectly well.