If it is real then it is going to be very exciting because nowadays there are many Big companies want to join the crypto Currency family. I think officially he did not announce about his coin launching, maybe it is some rumor.
He tweeted about it on his verified account.
So he did that !!! Mah we will see how goes.
I just find it strange that he would go with an ICO, since he's already rich. Wonder if he doesn't have enough to fund his project without risking too much money, if he just wants to share the potential profits with other people, or if he wants to easily collect money without investing much or any of his own. Time will tell.