Well these are good articles, I would call them overview. Although one of them describes in some detail how the UTRUST payment system will work. I'm wondering how the ICO will go. Quite a lot of hype around the project, will it affect the popularity? Now in connection with the upcoming BTC fork is not a very good time to sell tokens.
Yes, upcoming and past bitcoin fork hit icos very hard but still, good projects find a way to get enough funding. I believe Utrust will do fine too. We will see it about in three days.