What I like is that the authors of the medium article personally meet the Utrust team;
''We also had the pleasure of meeting most of the engineers, designers and executives when we traveled to their offices in Braga, Portugal.''
https://medium.com/@cointrackr/utrust-8e814a2dbedbYes, medium article is indeed very informative and another advantage of theirs comes out nicely:
"Moreover, UTRUST also plans on being a crypto-to-fiat gateway. Through the platform users will be able to transfer crypto into their UTRUST wallets in any of the supported currencies to convert it to fiat before withdrawing into their local bank accounts"
Utrust tokens are ultra-liquid which allows us to easily spend them on products or services presented on the platform (you have a chat to chat with the seller and ask questions) but also to keep them in the long term as a safe haven.
Do you have any Idea on what selling websites can we use Utrust? I hope they can partner with different international selling website so we can still use this platform here in Asia. One active supporter here!

I hope that eventually everyone can simply add UTRUST payment system into their online store, this would make utrust really wide spread!