at the time of OP post, if you invest, you would make loss
But if you are looking at longer term, BAT is something that you would like to invest
Its a techno based project which are focused on the Advertising market, crypto advertising is still small and not yet bloom

I bought some BAT tokens 2 weeks ago and I have 2x loss at the moment. This is very bad. Other coins didn't perform badly like BAT. BAT was the worst of them during the last weeks.
I wouldn't buy BAT now, I would wait and see what's gonna happen.