All the more reason to be part of the ASIC wave. If you don't keep up, you get left behind.
Or I can keep happily mining my litecoins with GPU's, wait 1 year and get ASIC's for cheep once the demand drops and availability rises.
I don't need to pay 10x what it's worth for beta testing + all the stress that comes with it...
Or even worse, giving money to BFL.