I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?
No because first is the uniqueness and usefullness of a coin it is much needed. Think of a coin which is truly marketed but its use is not too good marketing is useless so befpre making a marketing make sure that the project woll gain attention to the people and why they will invest on it.