Here is an example of how to respect the rest.
Marketing is a science, not everyone knows it. Not all marketing companies are correct and many of them are aimed at making a profit from the air. But when there is a real good product behind this then it's great. If people are shown how someone works better than others and he is ready to follow you, what's wrong with that? I see only one answer to this question, just Xel is afraid that he will not be able to complete the project, there is no other reason to do so.