I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?
It's not all about the marketing.
Plenty of ICOs out there that had pretty crappy marketing when it launched but still managed to pull off a big enough investment for future development. What matters more than marketing in my opinion is the actual coin they are offering.
With the best marketing, people won't be interested in something that has no value whatsoever.