Will your token be on exchanges?
Now Etherdelta has great progress, it works fast and gas requires little. Tokens are added to the list there every day. GATCOIN will immediately be there, and on the other exchanges will appear later. And this project is so well thought out that maybe the price will not fall after the ICO, besides after the BTC fork, the prices for altcoins should grow.
problem is Etherdelta is very unfriendly to new users.