I can see utility for this project.
Most of all i see time and money saving.
For example I imagine the time i can save doing a consult in this way instead of having to go to the client in person.
Also this brings to money savings because of travel and hotels reservation you need to do going to the client.
Moreover I can see, in a future vision, a way of earning from my knowledge in a totally different way...hopefully having more time for me considerning i could do part of the work (the consult) from the place i prefer.
Another highlight of this project is that they intend to use already known socials, so it means i don't have to rebuild a contacts structure inside a new platform...that's really cool if you think about it..
So let's see how they reach their goals in the future...