A lot of exchange start ups try to impress their client when they are trying to register themselves in the mind of the participants in the market especially when the there are large number of players offering the same thing. The moment they get their target audiences and even surpass it just with few numbers, they also begin to be guilty of those things we are all accusing the big players today. Its just like someone comparing how fast a transaction on a coin platform is to bitcoin and by that decide its the best option without considering the amount of volume that is happening on the bitcoin network every seconds.