I think it's not a scam, cause before you say any negative about Electroneum you just search on google first.
The fact that Richard Ells is the dev of this coin and Richard Ells assembled a team if over 40 developers and creat a social media management platform, used by global fortune 500 companies such as Herbalife and Avon.
Good example, herbalife, another well-known pyramid scheme scam...
I wonder why all the Electroneum defenders always talk about the founders, team, rised money, etc, but never about the project itself?