I am in with Binance Coin above 2$ but now its trading at 1.39$ i can see it can be big coin but currently i see because of China bans on ICO's and exchanges as well(Correct me if i am wrong) i don't think the price can go up.But overall experience with Binance is good as sell and buy orders are executed well.
Binance Coin is one of the few coins where a real product and use case backs the value of the coin. So in this case I would say you can safely hodl and wait for it to rise (unlike other coins that will be worth nothing in a few months)