Hey, I thought I'd answer this myself 
The beauty of it is that we are buying the diamonds as soon as the first buyers buy the KELA coins. We buy them our network since we have some very good connections in the diamond industry that come from 1) my personal background 2) the fact that we created the world's only tradable diamond index (IDXUSD). All of the diamond certificates will be posted online for public viewing.
This means that if something happens to the crypto economy, coin holders will be able to redeem their coins for the diamonds held in storage.
And for anyone interested, you should check out our Tokens of Appreciation promotion (details on our homepage - www.kela.io)
The beauty of it is that we are buying the diamonds as soon as the first buyers buy the KELA coins. We buy them our network since we have some very good connections in the diamond industry that come from 1) my personal background 2) the fact that we created the world's only tradable diamond index (IDXUSD). All of the diamond certificates will be posted online for public viewing.
This means that if something happens to the crypto economy, coin holders will be able to redeem their coins for the diamonds held in storage.
And for anyone interested, you should check out our Tokens of Appreciation promotion (details on our homepage - www.kela.io)