if it's a scam, then why should they partner with a marketing agency. It seems that some people lose their deposit and rock the boat.
Even now, the ~ $25+ million market cap is a number of times more than than what was donated back in 2016. Some traders buying in much later are unhappy for now, but strategies other than long-term HODLing are tricky even on Bitcoin itself, let alone altcoins. Usually there is also some trolling from fans of projects perceived by some to be in competition, like the Monero vs Dash rivalry.