I am a PhD scientist and have spent several years translating applied science into protocols for people with minimal training to follow (in pharmaceutical industry). Trust me, it is not easy! One must very specifically define each variable and downstream relationships.
We are at the point where MASSIVE amounts of money WANT to roll in but are afraid of security related issues.
From my interactions, I have concluded that lifetime investors (40-70yrs) old with successful history in the global markets are the key demographic. Guess what, most of them barely know how to send email, but very much realize the growth potential of this thing.
We need a WELL WRITTEN STEP BY STEP MANUAL endorsed by votes!!! and we need it NOW!!!