I read that you will be focusing on two emerging countries which is Philippines(my Country) and mexico. The decision was good as you dont want to play with rich countries as you know that they have a lot more strong companies their with health care. It will be very helpful for us filipino if this project succeed.
As far as launching and advertising in the Philippines, Hearthy is not yet widely known. If the partnership with Telcos are good to go it might will really help Hearthy to gain valueable users in no time.
Maybe we could help as we filipinos are very helpful.If the devs want to know something or need people for their project we can volunteer to participate on it as we know that it might help our economy and help people lower their fee's on health care.
Filipinos are every supporting when it comes to what is IN and what is NEW. They are very active and always on fire most especially to those interesting things. As Ive always said, Hearty would definitely reach the succes once fully launched and running.