The important things we have to do before investing in as ICO projects are Founders, partners and developers with relevant experience in cryptocurrency/blockchain technology and associated markets.This is the most important part in my opinion as a good team is the backbone of a successful ico.
A well-documented offering that meets a clear market need and fills a valuable and ideally unique niche.As you would in any investment, you want to be sure that the product on offer is actually needed and wanted in the marketplace.