It looks like to me that it has the same people behind it as the Bitcoin Unlimited, but it's only a couple months old:
https://www.bitcoinabc.org/ - Created Date: 2017-05-09
https://www.bitcoincash.org/ - Created Date: 2017-03-05
They want to do a 8 MB hardfork on August 1
Bitcoin Cash provides much needed relief to users with an immediate increase of the block size limit to 8MB.
On August 1st 2017, We the People will breathe new life into Bitcoin.
I wonder of "We the People", as in 40 billion $, will trust a 3 month old website and a lame copycat of the Bitcoin Core software. In my personal opinion
Though bitcoin cash was a copycat of bitcoin, still bitcoin cash has higher value than any other altcoins so you cannot take it as a joke.
If you have bcc, there will be a bigger opportunity for you to profit from it.
Thanks God cause it does not affect bitcoin price even if many are dumping it. Its still early to conclude about bcc so let's wait and see.