Probably contributing in a significant way, I wouldn't be surprised if there is a fair amount of hype for this and everyone is getting their money in now so they can try and ride the corporate wave as more and more money gets invested into Bitcoin through various funds and corporations trying to make whatever amount of money they want to off of it.

More companies are seeing Bitcoin as good, and that's a good thing I guess. It could be a lot worse, and there could be a lot of people who would just want to crash it so their fiat doesn't get affected. Big steps.