Bitcoin is not the best "investment" this moment... people are blinded by greed (Warren Buffet has a nice quote regarding that). They don't see the risks involved with the upcoming fork. It also became clear to me last week that someone bought a few BTC futures for 1000USD (betting on one main chain) that people don't understand how that fork will work. In that view NLG has been a safe store of value (being stable between 0.09 and 0.11USD for months).