We definitely need more merchants to support Bitcoin. It is rare to see any alt-coins accepted by online or brick and mortar merchants. This is where Bitcoin is doing very well. We just need more. Right now, the merchants accepting Bitcoin are either huge retailers, or retailers who cater to geeks. I would like to see more of them for sure. There are ways o purchase gift cards to many retailers using Bitcoin, but that is an extra step that will keep many consumers away.