Surely the steps in the right directions were taken since long time ago to ensure sustainable future for BTCitcoin (thanks to developers). We never get to see the whole picture as most works are done in back-end. Regarding making alliances with other up-and-coming, innovative technologies my answer is a big YES as this would drastically help into bringing in a whole new market for BTCitcoin and make it even more known and popular while making it even stronger to last longer.