Thanks for your question.

1. It allows us to create a tamper-free ledger of the tokenized assets, i.e. it serves as a kind of “public” register of which token owners has what rights to what asset. We believe for such type of purpose, the blockchain is much better than traditional, central databases.

2. It gives us a marketplace or trading function which irrevocably allows proper ownership transfers without us or anyone else being able to cheat on this.

3. We believe in the disruptive power of blockchain and more particular in the integrated ecosystem it enables — and we want (and need) to be part of this new economic backbone.