Re: ICO marketing instruments list (add yours)

Quote from: Svyaznoy on July 09, 2017, 02:50:08 PM

I start to do pre-ICO marketing & find out that it's quite hard: prices very, narrow expertise in agencies, no proper KPI's to be set etc. So I decided at least to collect all reasonable marketing (ok, including PR) instruments that will help to get the best results for ICO. Let's say one stop for ICO marketing:

1. Classic PR - press releases, interviews, Q&A
2. Banner advertising - display ads for extensive reach
3. Influential marketing - connect with opinion leaders.
4. Social media - connect with audience & opinion leaders.
5. YouTube - statements from founders, project introduction.
6. Bounty campaigns - referrals showtime.
7. Placements in blogs - native advertising.
8. Viral media - videos or pictures.
9. Community marketing - you know, Bitcointalk.
10. Events - meetups, conferences etc.

Contribute yours! Add instruments to this list.

Very good list to start with, but - and this was already mentioned above - it is more about "how" you do it and not "what" you do. Keep in mind, that to actually utilize all these marketing channels, you'd need quite a strong team / impressive budget. You'd have to pay for all ad placements, you'd have to coordinate all efforts, finally, you'd have to be able to analyze and optimize the whole setup. ICO campaigns, like all other marketing campaigns, are not a "set it and forget it" tasks

Therefore I'd suggest a more growth hacking approach - to test these channels if they work for a particular ICO first (and what results can you count on in terms of KPIs like CAC) and then scale-up the one channel that works best.

This is actually how we do it in http://hypergrowth.consulting