So, what's the purpose of having your token?
Token makes the platform self-sustainable, rewards the active members/communities and circumvents the need to use your data or your attention (for example by showing you ads).
People maybe don't always realize how much the social platforms are profiting from their time, attention and selling their browsing habits to 3rd parties for business planning, marketing and targeting.
Peerity doesn't use your data, and the value you add to the platform by spending your time and energy there is actually redistributed back to you via the Peerity token.