Are hard forks the poor developer's ICO?

Two attempts since August to hard fork bitcoin, two more ahead of us. These developers just want lay claim to the best cryptocurrency and instead of creating it from scratch they feel they need to hijack bitcoin - why?

Developers who pursue hard forks really are trying to get something for nothing. And they give us something for nothing (in the airdrop) to try to get us to subscribe to their sheisty intentions.

Hard forks are great for Bitcoin, because the prove that Bitcoin is right and strong. But I don't see how anyone can have pride in supporting or developing a hard fork.

Can you?