Interesting information, thank you. But why the coin? What was to necessity to create it?? Was it just a trend or a way to attract new "advanced" clients? Actually, I don't mind (I am more PRO, than CONTRA ), but just want to understand the sense of investment in such a project.
Good question! Admittedly, it is a good way to raise funds even though we only keep a very small portion of what's raised since most goes to the diamonds but that's not the only reason.
A financial ecosystem needs three things - a way to transact daily business, a way to invest and a way to save. A way to invest is easy - most ICOs are like startups, most will crash, some will survive and a small few will thrive and make you rich. A way to transact daily business is being taken care of already by other companies and at this point others can do it better than us. But what was missing is a way to have savings. The KELA coin is a good way to have savings in a cryptoeconomy because it is based on a commodity that can be used in industry, medicine, food, etc - so it has an intrinsic worth in the real world but it's also good for the regular fiat economy which is plagued by inflation since diamonds on average earn more than the rate of inflation - so it's a great hedge.
So why can't you just buy diamonds? You could. But there are 16,000 different types of diamonds and you'd have to know which ones to pick. You could buy a whole basket of diamonds that represents all of the diamond industry. But that would cost about 3-3.5 Million Dollars. Plus you'd have to get insurance and storage. Here for 1.2 USD you can take your share of that.
So, yes, it is a good way to raise funds but it is an incredible product for the investors
