AmazonCoins, Imoney, it's just the next evolution of the giftcard. People screaming new proprietary money, really?
Giftcards are traded for FIAT and can only be used at one place. This seems to be the next evolution in in-store credit.
Shit, I'd rather they switch to fake coins, might get more use out of them in the long term.
~richgene
dont think it will be the case. whatever apple is planning, its not like amazoncoin.
Doesn't have to be. It could just be Apple's version of the evolution of giftcards. Buy apps in the store, buy music on Itunes, they could even pay by swiping your phone for small purchases like coffee @ Starbucks if they ever implement NFC.
Since Apple's giftcards are already pegged to Fiat and people buy stuff with them daily (apps/music) they already have perceived value. Change the name, call it a coin, and they've simply changed the face of their money printing machine.
~richgene