they claim to have a giant secret magnet-powered  generator system  which generates free electricity for their crypto mining operation.
They claim to have also perfected heat-to-electricity conversion, etc.

with that kind of world-changing tech in their possession, would they even bother with crypto?

Have they attracted any credible big name investors in this as co-owners?

They appear to be a niche MLM trying to capitalize on the bitcoin mania to get their MLM cyrptocoin plan going.

on the surface maybe  it doesn't look too encouraging.